B2B Content Services:
Case Studies - Your greatest marketing asset is your customer success stories. However, getting your success stories researched and told can be difficult. That’s where I can help. Through my case study planning and writing service, I take care of all the details — from the initial customer interview through to the finished written story. If you have happy customers whose stories you want to leverage, let’s talk.
White Papers/Special Reports - White Papers and Special Reports are highly respected sources of in-depth B2B Content for Industrial Manufacturing (and many other industries). They are great to establish thought leadership and authority while educating clients and raking in high-quality leads.
• White papers can be a challenge to write and/or maybe you don't have the time or expertise to get it done in-house. I have got you covered with my white paper planning and writing service. I have a specific 5 step process for completing white paper projects on time and on target.
Key Message Copy Platform - Get the best results in all marketing channels with a 10 page “master messaging roadmap.” The Key Message Copy Platform creates a framework with all of your key marketing message copy put into one coherent document to base all your marketing channels on to ensure consistency and maximum effectiveness.
Benefits of Key Message Copy:
• Every marketing battle is won or lost before it is fought...planning ahead of time makes all the difference. Failing to plan is planning to fail.
• Repetition builds reputation. You need to make several impressions on prospects, and these impressions must be consistent in message, otherwise you are merely making a series of first-time impressions.
• Your materials must be very persistent and consistent throughout your marketing campaign. For people to focus on your message, your message must be focused.
• Key Message Copy Platforms are ideal for unexpected marketing opportunities with tight deadlines. Avoid the chaos that typically goes with hurried projects to meet unexpectedly tight deadlines.
• Key Message Copy Platforms give you a safety net and assurance. A Key Message Copy Platform will enable short deadlines to be met much more easily because clients can immediately draw from approved copy to get things done quickly.
• Working from a Key Message Copy Platform is clearly a much better strategy than making up your messaging as you go.
Articles / E-newsletters / E-zine - Articles/E-newsletters/E-zines keep your customers and leads informed with tips, industry trends, and help maintain customer loyalty while keeping your company top of mind.
FAQs - Answer common questions asked by customers (great for SEO)
Copy Critique - Strengthen results with a professional review and recommendations.
Collateral Audit - Review company materials (all channels) to drive consistent results.
Marketing Strategy, Planning, Consulting - Improve with a fresh look at various marketing approaches.
Other B2B Marketing Materials - If you have another project in mind that is not listed here, let me know if you need help with something not on this list and I will let you know if it is something I can do.Conversion Focused Sales Copywriting Services:
Lead-Gen Landing Page - This short-copy “squeeze” page can bring in massive leads and sales
Autoresponder/Funnel Emails (Series ) - Deepen customer relationships and/or drive follow-up purchase.
Online Sales Page for Single Promotion - Generate sales with a full sales promotion online. Often, this sales page will be a long form sales page.
What rates do you charge? -I charge professional rates on a per-project basis, not an hourly basis. Everyone eliminates clock-watching with project rates. Also, this allows you to better budget for the project's cost. This frees me up to focus on what I do best: high quality B2B writing and sales copywriting to get your business results.
• Click Below to Book an appointment with me below and get me up to speed on the parameters of your project and I will give you a quote on the spot. If you give me a very brief overview of the project I can give you a ballpark range of fees that I charge for that size and type of project. After you give me a more specific scope of what you need done for your project I will be able to give you an accurate quote.